Despite this week’s many technical difficulties on campus, this is not what actually happened
though I thought about it…. Myself along with the rest of the goody-2-shoes class that showed up this week did stay for a crash course in gifs and their creation~
The Gif of Gifs
(Okay, I’m done)
This week we explored the animated gif. Though we didn’t spend much time discussing the creative form in the classroom, we did watch a short clip of a movie that is entirely made of gifs(?) It was pretty trippy to watch. Marissa and I likened the experience of watching the video to that of having a fever dream or going on a bad acid trip. Check it out:
(How long did it take you to realize the start of the vid was a montage of loading screens/ modules???)
Many of the gif forms shown are definitely unfamiliar to me and, I think, not as popular online. According to this article though, many of the animations popularity attributed as gifs are not actually gifs. They’re short video clips played on a loop which is, come to find, out, not what a gif is. Mind-blowing, right? I don’t want to butcher the actual def of a gif so I highly recommend checking out the article linked on it~
Anyway, aside from that fever dream of an induction to gifs, we checked out The Digital Materiality of Gifs–prepare for a MySpace flashback. If the Popular Mechanics article on the history of gifs gets too overwhelming and techy, I think this project does a fairly well job of explaining the history of the gif in laymen’s terms.
What I find most meaningful about the project’s breakdown is it’s final thought: “Gifs are a dumb, limited file format, and in the end this why they are important: They do not belong to anyone. Because of their constraints, they become a design material, to be played with, challenged, and explored. To try and domesticate them would be missing the point.” This, I believe, articulates the idea that gifs (along with memes and other new digital media created for and in online spaces) are the people’s art, their creation and burgeoning language. When you try to commercialize the medium and remove it from that kind of freedom and remix-ability, you remove the essence of the medium that allows it to function and to have power, to have agency.
Essentially, part of the gif’s power is that anyone can make one and use one. When you begin to chip away at that, you chip away at the ideology, at least, that makes a gif a gif.
Same as for memes, it’s difficult for me to imagine the internet without gifs. More, without the free and ubiquitous use of gifs. I may not understand every iteration or evolution of the form but I still believe their home is online and freely accessible. Like I said, gifs are a new facet of our language. They are tools for communication and they, in many cases, allow for smoother communication than could occur without them. Like memes, they are complex cultural and social messages in compact form. They streamline communication, especially in online spaces where space can be at a premium (think Twitter’s character limit >.>).
What do you think the internet and communicating online would be like without the gif?
Making & Wrapping Those Gifs
(I lied ^.^)
In addition to discussing the gif and its function, particularly in online spaces, this week, we were also tasked with creating and exploring the power of the form for ourselves. In the Make Bank, we had two activities we could do to practice our prowess at creating gifs. Both activities asked us to familiarize ourselves with Giphy. (An old friend of mine~) For those of you who don’t know, Giphy is a simple and easy way to create gifs from snippets of video or whatnot
which are apparently not technically gifs but whatver.
Anyway, the first activity allowed us to practice making both a gif with text overlaid and a gif without text by providing a short clip from a western film and asking us what verbal and non-verbal message we could communicate by giffing it.
Here’s what I came up with:
My first gif is meant to be a reaction to the situation captioned. Meaning, when the wifi is down, I’m out–a sentiment I imagine many of agree with. If there’ not wifi, don’t invite me, right??? What am I supposed to do??? Talk to other people and not play on my phone???
(This gif was inspired by the aforementioned technical difficulties occurring on campus this week. First, there was no wifi and then the power went out on half of campus *sigh* I felt like I was living in a commune >.>)
My second gif connects to my first gif. The first guy is the one who left when the wifi first went down and the guy gaining on him is joining him on his search for wifi. Though, I imagine this gif could be used as a reaction to any initial action that spurs a second agreeable action.
The second activity this week asked us to gif our own content. The only catch was that we had to find a way to make it relate to a topic we’ve discussed thus far about digital life and digital art. Not too much of a catch.
I definitely had some fun with this one 😉
Big Brother’s got to know my angles, right???
My gif here plays off the idea that out online activity is always being monitored. Specifically, I’m referencing the ongoing joke online (since the Snowden thing???) that not only are all American citizens being constantly monitored, but they have an NSA/FBI agent assigned to watch them. (Few cultural/social levels you’re going to need for context, huh?)
I used a clip from the mockumentary What We Do in the Shadows (which is great if you haven’t seen it yourself~ Amazon Prime recently added it I think?) in which one of the human characters is trying to teach 3 ancient vampires how to use modern tech and social media. Thought it was pretty relevant~
(I was also kind of inspired, aesthetically and stylistically, by a digital gif artist mentioned in this Buzzfeed article–Dain Fagerholm. He combines his ink drawings with the digital medium, creating these really trippy works. Here’s one:
As for my other gif, I continued to play off the idea of the selfie.
This time, I used another clip (titled “Dead but Delicious”–please check it out) from the same mockumentary to create a gif that somewhat shows the history/evolution of the selfie??? In a way, I also think it shows how much work our phones actually save us from having to do. (Of course, since the main characters are vampires, they don’t have reflections so this is their only option…. till they find out about contemporary tech and have a field day~)
Overall, I think gifs, like memes, are the sprinkles of the internet. They don’t always need to be there but they certainly add colour and vibrancy and life when they are.
More, I think that gifs are fast becoming a means of communication. They aren’t just accessories anymore. They convey meaning and can be used as reactions to situations which can streamline communication for all familiar or fluent in the gifs being used.
Which is absolutely fascinating, don’t you think?
My fave DDA this week:
— Kelli 🖤💀🖤 (@helterskelliter) February 23, 2018
*Clash allows you to input a phrase and then it finds the words it can in different songs and plays you back your phrase with the snippets of song it found–which is really f*cking cool, in my opinion. I’ve never heard of something like this before and I think it would be really interesting to find out how to do something like this. (I might actually enjoy this kind of audio work ha-ha)
*If you’re reading this on February 24th (or even after), be sure to wish one very fabulously stressed and hard-working grad student a happy 23 years and counting on this earth~
*I will have the photos for the Photograph a Process Make by Tuesday and no sooner because I won’t be able to get to the Metals studio until then and I would like to show off the soldering process~
*How to Insert gifs in WordPress if you are struggling (like I was)
*hateplow is another really cool and creative digital gif artist I recommend checking out. Their work is a new twist on magical realism.
Trippy, huh? ^.^
~Till Next Time~